Marketing

A month of growth on X: +456% impressions and +555% engagements.

A content plan and consistent posting took a brand on X from 5,509 to 36,106 engagements in a single month.

By Corlia Nolte2 min read
+555%engagements, August to September
Engagements on X rising from 5,509 in August to 36,106 in September

This is a short one, because the numbers do most of the talking. I ran a content plan and consistent posting for a brand on X, and these are the results from X’s own analytics, comparing August with September.

+456%impressions, 176,631 → 982,309
+555%engagements, 5,509 → 36,106
+396%new followers, 78 → 387

Impressions show how far the content travelled. The other two matter more to me: engagements and new followers are people choosing to interact with the account and come back.

The same habit of planning, posting consistently and checking the analytics now goes into the LinkedIn content I write for MSP and tech founders.

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